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Bayer Unveils 'Living Billboards' in St. Louis

The signs are located on Interstate 170 near Olive, and along eastbound Interstate 64 at 14th Street.

August 27, 2018 - 4:38 pm
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ST. LOUIS (KMOX) - If you're driving through the St. Louis area, you'll notice something a bit different about a couple roadside billboards -- they're alive.
 
Bayer's Senior Vice President of Corporate Affairs Ray Kerins says besides a replica of the Gateway Arch, the billboards have live plants growing on them with the tagline, "St. Louis let's grow together."

"There's a little bit of symbolism there, a little bit of fun from our side ... it's just a way of celebrating both our company and the heritage of St. Louis," Kerins says.

In three weeks, crops that include kale, collard greens and three varieties of chard will be harvested and donated to a local food bank.

The billboard’s designers worked with plant experts and consultants to pick crops that would be able to withstand extreme weather conditions, grow in a verticle environment and be maintained by a horticuturist, according to a news release. Each billboard also has its own built-in irrigation system.

The signs are located on Interstate 170 near Olive, and along eastbound Interstate 64 at 14th Street.