View of Busch Stadium

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Cardinals Work to Bring Baseball to More African-Americans

To find out exact numbers, the Cardinals have launched a study this season using software that analyzes crowd shots at the stadium

July 09, 2018 - 10:30 am
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ST. LOUIS (KMOX) - It's a problem for all of MLB, for many African-Americans the game of baseball has lost its luster. Cardinals president Bill DeWitt III says one focus is long term, investing time and money to get more African American children playing baseball.

Their Redbird Rookies program, which is funded by Cardinal Care, is building baseball fields in areas with high percentages of African-American residents. The program also organizes youth baseball and softball leagues, as well as provides equipment for those boys and girls who participate. 

"Hopefully those are seeds that blossom later for our fan base," DeWitt says. "I would think that [the current percentage of fans] probably matches the population of the city."

However, DeWitt admits the percentage of "ticket-buying" fans who are African-American is much lower.  He says most fans today played baseball when they were young, so the Cards are trying to get more African American children on the field.

To find out the exact numbers, the Cards have launched a study this season using software that analyzes crowd shots at the stadium for demographics.