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Cardinals expected to hit economic home run this season

Researchers predict the Cardinals will drive home more than $303 million in economic activity this season.

April 04, 2019 - 11:41 am

St. Louis (KMOX) - Economists are already predicting the St. Louis Cardinals will bring a win to the region's bottom line this season.

Three million fans are expected to walk through the gates at Busch Stadium this year.  The St. Louis Regional Chamber projects they'll spend more than $158 million.

The report points out that 40-percent of people who go to games are from out of town.  That means they're also spending on lodging, dining and shopping.

Add it all up and researchers predict the Cardinals will drive home more than $303 million in economic activity.

Read more about the St. Louis Regional Chamber's report, below:

The St. Louis Regional Chamber released a report today that the Cardinals will generate an estimated $303.3 million in regional economic impact in 2019. According to the latest Forbes list, the Cardinals are the seventh most valuable baseball team with a $1.9 billion value. In addition to Ballpark Village’s $260 million second phase, St. Louis’ Redbird support the regional economy through jobs, dining, lodging, shopping and by supporting other St. Louis attractions.

According to Alliance STL Director of Economic Research Ruth Sergenian, the Cardinals are projected to attract 3 million fans to Busch Stadium who will spend an estimated $158.5 million over the baseball season.

This spending is expected to spur an indirect economic impact of $144.8 million. Historically, out-of-town visitors constitute over 40 percent of game attendees. Visitor spending on dining, lodging and shopping provides a significant boost to the regional economy.

“Baseball means big business in St. Louis. Cardinals fans from around the world visit St. Louis to watch their favorite baseball team but to also enjoy our Zoo, eat at downtown restaurants, explore the new Arch grounds and shop at neighborhood stores,” said Chamber President & CEO Tom Chulick. “The Cardinals provide immeasurable economic and social value to our region.”

This analysis uses the economic impact model IMPLAN, which measures how spending tied to an event has multiple impacts and spreads throughout a region, thereby benefiting local households and firms. The direct, indirect and total economic impact figures are based on estimates of visitor spending and operations expenditures at Busch Stadium.

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