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IHOP is Now Officially IHOb

The former house of pancakes will now be known as IHOb – International House of Burgers.

June 11, 2018 - 8:14 am
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ST. LOUIS (KMOX/AP) - IHOP has announced the meaning behind its name change.

The former house of pancakes will now be known as IHOb – International House of Burgers.

The new name was teased last week, and the company announced this morning that ‘B’ will stand for burgers.

Rest assured, IHOb says they will serve breakfast and their famous pancakes.

The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was "for the time being." Pressed for details, the company would not give an end date for IHOb but referred to the "tongue-in-cheek name change" and said it was tied to the summer burger promotion.

The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. It started using the IHOb name on social media, on its website and for in-store promotions.

The hints of a name change had spurred guesses on social media — and some disappointment Monday at the reveal.