Bud Light billboard claiming Miller Lite uses corn syrup

© Michael Sears, Milwaukee Journal Sentinel

MillerCoors sues Anheuser-Busch over ‘misleading’ Bud Light ad

MillerCoors is suing AB over their Super Bowl ad

March 21, 2019 - 11:13 am

MILWAUKEE, Wisc. (KMOX) — After Anheuser-Busch jabbed at Miller Lite and Coors Light over the use of corn syrup in its Bud Light commercial that aired during the Super Bowl, MillerCoors has come back with a lawsuit against the St. Louis-based beer company.

In a Wisconsin federal court Thursday, MillerCoors sued AB claiming it launched a misleading ad campaign to boost sales of its own product.

According to the documentation, AB conducted studies to find that consumers do not understand the difference between corn syrup — commonly used in beer fermentation — and high-fructose corn syrup — a sweetener often used in soft drinks. MillerCoors alleges that AB capitalized on consumers’ lack of knowledge and failed to inform the public of the difference.

MillerCoors stated in the lawsuit, “there is no corn syrup (or [high-fructose corn syrup>) in the final glass, can, or bottle of Miller Lite or Coors Light that consumers ultimately drink.”

At 2:02 p.m., Law360 reporter Bill Donahue tweeted a response from AB in regards to the lawsuit.

Watch the commercial that brewed controversy here:

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