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Anheuser-Busch accused of copyright infringement for 'Patagonia' beer

The label and packaging of AB's "Patagonia" bohemian pilsner has a silhouette of a mountain and the word "Patagonia."

April 11, 2019 - 8:07 am
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ST. LOUIS (KMOX) - The California-based retailer Patagonia is suing Anheuser-Busch InBev saying its beer that bears the same name is a rip off. 

The trademark infringement suit claims that AB InBev is doing everything possible to make it look like Patagonia beer is sold by the clothing company. The label and packaging of AB's "Patagonia" bohemian pilsner has a silhouette of a mountain and the word "Patagonia."

The lawsuit claims the brewer unlawfully obtained a trademark for Patagonia Beer seven years ago, but only recently rolled out the product at ski resorts in Colorado. In 2016, Patagonia launched its own "Long Root" pale ale. 

Patagonia claims AB Inbev is using many of its elements, including its environmentalism, to market the beer. They say the logo, featuring mountain peaks, is "strikingly similar" to its trademark. In pop-up stores at ski resorts, AB is selling Patagonia-like black down jackets with the name on it. It's also planting a tree for every case of the beer sold. 

Neither company is commenting on the suit, which was filed in US District Court in Los Angeles. 

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