Purina announces grant program to make domestic violence shelters pet-friendly

The St. Louis-based company is teaming with the RedRover animal rescue group

Tom Franklin
February 12, 2019 - 12:12 pm

ST. LOUIS, Mo. (KMOX) —  Only 10-percent of U.S. domestic violence shelters are pet-friendly, and that is creating another barrier for families fleeing domestic violence situations.

That's because about half of the families with pets will not leave their abusers because it often means leaving their pet behind, too.

St. Louis-based Purina is teaming up with the RedRover animal rescue group to create the Purple Leash Project. Purina is committing at least $500,000 over the next four years for grants to make domestic violence shelters pet-friendly. Not only do Purina officials feel this will save pets, but also save lives because families won't have to abandon their pets.

“We have a responsibility to our family members, friends and neighbors and their pets who may be silently suffering from domestic abuse to create safe places where they can escape and heal together,” Nina Leigh Krueger, President of Purina, said in a statement. “Together with RedRover, we can reshape the way domestic violence victims and their pets are served and strengthen our communities in the process.”

“For more than 11 years, RedRover has been working to support domestic violence survivors trying to escape abuse with their pets, and together with Purina, we’ll be able to accelerate our goals with a hope of having a pet-friendly shelter in all 50 states by 2020,” said Nicole Forsyth, President and CEO of RedRover. “Alongside Purina, we encourage any domestic violence shelter that is ready to become pet-friendly to apply for a Purple Leash Project grant. We are ready to help!”

Domestic Violence shelters interested in learning more about becoming pet friendly and applying for a RedRover + Purina Purple Leash Project grant can visit here. To learn more about the Purple Leash Project, click here.