Scottrade Center in downtown St. Louis becomes Enterprise Center

KMOX photo

Scottrade Center Becomes 'Enterprise Center'

Enterprise has entered into a 15-year partnership with the St. Louis Blues.

May 21, 2018 - 10:51 am

ST. LOUIS (KMOX) - "Enterprise Center" -- that's the new name of Scottrade Center in downtown St. Louis.

Enterprise has entered into a 15-year partnership with the St. Louis Blues, which goes into effect on July 1. 

The announcement comes at a time when the facility is being renovated and reinvented to heighten the fan experience, elevate the dining and beverage options and create new gathering spaces.  The summer 2018 renovations will bring dramatic changes at every level, for every fan. 

Related story: Blues Show Off New Details Of This Summer's Scottrade Center Renovations

Enterprise Holding Foundation President JoAnn Taylor Kendal made the official announcement Monday morning.
"Effective later this summer, the building name will formally be transitioned to Enterprise Center," she said.

Pat Ferrell with Enterprise talked about the company's relationship with hockey.
Rendering of Enterprise Center exterior view.
"Today, we know NHL fans are three-times more likely to use the Enterprise brand at least three times more per year, than consumers who are non-hockey fans," Ferrell said.
Scottrade, the locally based financial services firm, was bought out by TD Ameritrade, which decided its marketing dollars could be better spent elsewhere.

“We are thrilled to have two St. Louis institutions extend their partnership with this naming-rights agreement,” said St. Louis Blues Chairman Tom Stillman.  “The Blues and Enterprise were born in St. Louis and have enjoyed more than a half century of success in this community.  Jo Ann Taylor Kindle and Andy Taylor have been key members of our all-local ownership group since 2012, and this new agreement is yet another example of the Taylor family’s commitment to the Blues and to the entire St. Louis community.  We are excited that the home of the Blues, and the site of so many high-profile sports and entertainment events, will soon be Enterprise Center.”

“This new partnership is a natural fit – the Blues and Enterprise are St. Louis originals,” said Jo Ann Taylor Kindle, President of the Enterprise Holdings Foundation, as well as a member of the St. Louis Blues’ ownership group and daughter of Enterprise founder Jack Taylor.  “Last year we both celebrated milestone anniversaries in our hometown – 50 years for the Blues and 60 years for Enterprise.  St. Louis means a lot to our company – it’s where my family founded our business and where many of our employees and customers live and work.  We’re excited to take our partnership with the Blues to this new level, and we look forward to the many memories to be made at Enterprise Center.”

Rendering of Enterprise Center, inside view.
Formerly named “Scottrade Center” and located in the heart of downtown St. Louis, the venue is one of the finest sports and entertainment complexes in the country, with state-of-the-art facilities and an unprecedented commitment to quality and service.  It features a full range of programming that includes concerts, ice shows, family shows and sporting events.  The building plays host to approximately 100 events a year, bringing over a million guests to downtown St. Louis annually.