St. Louisans 'Drink Up' Chance to Invest in Start-Up

Michael Calhoun
June 14, 2018 - 12:13 pm

via Wellbeing Brewing Co.

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ST. LOUIS (KMOX) -- Two months ago we told you about Nvsted, a online portal created so 'regular Joes' could invest in small businesses. So is it working?

Nvsted was created by St. Louis officials to spotlight St. Louis start-ups, and the first one to be featured, Wellbeing Brewing Co., today hit its $150,000 goal.

"It's a very innovative idea. It's brand new. We're the only city in the country that has one," Wellbeing co-founder Jeff Stevens says of the platform.

He says they've had 35 investors since launching on the site two months ago, which works out to an average investment of $3,700 per person.

"It's all-or-nothing, and we had no idea since this is such a new thing whether we're asking for the right amount," he says.

Nvsted was made possible by changes to federal law which made it easier for companies to solicit non-accredited investors online. It's comparable to Kickstarter or GoFundMe, except instead of donation you get an actual stake in the business.

There's still time if you want in on this 'round.' Wellbeing's "stretch goal" is $200,000 and they're up until July 6th at 3 p.m.