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Kid's Ambitions Today Are Being Shaped by YouTube

Lauren Hoffman
January 18, 2018 - 2:15 pm

Children today are more likely to have their ambitions shaped by YouTube than by their parents, teachers, or even books. New York Life Insurance Company and Fatherly conducted a study which surveyed over 1,000 kids.

According Fast Company, the most desired job for children in the United States is doctor, veterinarian, police officer, firefighter, and scientist. The study took place "in hopes of understanding their career ambitions as well as the motivations behind them."

The survey questionnaire never referenced a specific character or program, however, one name that came up repeatedly was Doc McStuffins. The animated YouTube show is said to be the most influential of their ambitions for 25% of the participants surveyed.

How has YouTube impacted your children? Click here for more.